As Art Director for a campaign project supporting Baby Love Beginnings, a Toronto non-profit dedicated to ending diaper need for low-income families, I led the creative direction to raise awareness and drive donations. The core challenge: highlight the statistic that 1 in 5 Toronto families cannot afford basic diapers and supplies, creating barriers to daycare, employment, health and other opportunities.

"Diapers Open Doors" was the hopeful metaphor and big idea that would lead this campaign, turning a hidden crisis into an empowering call to action.

I directed the visual strategy, concept development, and execution across multiple channels. We prioritized high-visibility out-of-home marketing on Toronto public transit to reach commuters and target demographics. Key deliverables include: 

• Subway door vinyl wraps with a repeating diaper pattern that "opens" symbolically as doors slide apart.

• Vertical transit posters featuring warm family moments, overlaid copy, and clear call-to-actions.

• Branded posts across Baby Love Beginnings' Instagram and Facebook accounts showcasing emotional photography, with overlay text and statistics, and a short edited portrait video to humanize the cause and drive shares/donations. 

My overall process involved mood boards and sketches using copyright-free stock photography and illustrations used in Adobe Photoshop and video editing in Adobe Premiere Pro. 

For this college graphic design project, I created a speculative two-page magazine spread campaign reimagining Nvidia's iconic "The Way It's Meant to Be Played" tagline for the modern era, bridging its gaming roots with the company's explosive growth in AI and accelerated computing. 

Showcasing my graphic design skills, I updated a classic gaming brand identity to feel cutting edge and aspirational in print media. Drawing from Nvidia's futuristic aesthetic, a bold green palette, high-contrast lighting, cybernetic elements, and immersive portals, these executions evoked limitless performance and immersion. Clean typography integrates the Nvidia logo prominently with its tagline in a sleek, modern treatment for quick impact in magazine layouts.

Layout design, photo compositing and typography were done in Adobe InDesign for the spreads, while the original design was made using Adobe Photoshop. Copyright-free stock imagery was blended with illustrative elements to create a cinematic, high-end feel suitable for tech/gaming publications. 

As part of my role at Branding Centres, a Toronto-based marketing business specializing in vehicle wraps, custom apparel, large-format printing, web development, and digital services, I edited and assembled key video content to showcase the company's full capabilities. 

I assembled and edited a dynamic, looping showreel that auto-played on the company website homepage. It features fast-paced highlights of our work: cinematic drone shots of branded vehicles and locations, behind-the-scenes client filming, printing presses in action, and vinyl wrap installations. The edit uses quick cuts and smooth transitions to immediately convey expertise, creativity, and end-to-end service. 

Across Branding Centres' social media pages, I had also worked on video editing which showcased our vehicle vinyl wrap transformations, from plain to custom-branded. This execution shows aerial orbits, close-ups, drive-by shorts and dramatic reveals to emphasize quality graphics and installation, perfect for client promotion and social sharing. 

Using Adobe Premiere Pro for editing along with After Effects for enhancements if necessary, I led video editing with timeline assembly, colour grading, audio mixing, complex transitions, and text/motion elements while learning to safely operate and film with a drone for professional aerial perspectives. Focused on storytelling that makes technical branding work feel exciting and results-oriented. 

For Forrone, a vibrant car enthusiast community that produces private video shoots and sells branded merchandise, I created a few engaging Instagram videos gathered from their footage to capture event energy and build both community and brand hype. 

Edited a high-energy reel from a car meet at Autospa, showcasing clean cars (both vintage and brand new), and atmospheric shots. The fisheye lens footage combined with After Effects gives a nostalgic 90s/00s VHS-style vibe, warped perspectives, grainy textures, and dynamic angles that make the cars pop. Smooth cross-dissolves, quick cuts synced to the background music and the Forrone logo overlay highlight standout builds and communal buzz. 

I also cut together action from the first day of the Kiwami Battle Cup, a series of races hosted by Kiwami Imports, a Japanese Domestic Market business located in Barrie, Ontario. The edit features a massive collection of cars, focusing on incredible drifting, clos battles and even in-car perspective footage. Transitions are fluid and layered over energetic music for maximum adrenaline and shareability on Instagram reels. 

My approach was handling the full editing, footage selection, timeline pacing, colour grading for warmth/ grain, audio sync/mixing and logo overlays. Emphasized storytelling that celebrates car culture passion while fitting Forrone's aesthetic with Adobe Premiere Pro for core editing and After Effects for final touches. 

For this Humber College graphic design project, I developed a speculative public awareness campaign for MADD Canada (Mothers Against Drunk Driving), a national organization dedicated to stopping impaired driving and supporting victims. The core challenge: cut through noise with emotional, unforgettable visuals that highlight the irreversible consequences of one bad decision, while urging viewers to choose sober alternatives. 

Out-of-home executions showcased visceral crash scenes contrasted with lost milestones to convey urgency and drive the message home.

Created in Photoshop and Adobe Illustrator by compositing copyright-free stock and custom effects for high contrast and emotional realism. 

For this college project, I designed a promotional poster for a fictional North American electronic music tour featuring a collection of dark electronic music genre artists. The concepts imagines a moody, immersive tour blending dark techno and experimental electronic sounds across major cities. 

The challenge was to create a striking, shareable poster that captures the underground, melancholic, and intense vibe of the genre, evoking isolation, nostalgia, and emotional depth, while clearly communicating tour dates, venues, and lineup for fans in the electronic scene. 

Composited portraits and smoke effects, along with layer blending, colour grading and distortions were all created with Adobe Photoshop, optimized for Instagram and print-ready output.